STOPBUSTERS RETENTION: THE #1 RETENTION SOLUTION.
Save 5% - 50% of incoming potential stops! STOPBUSTERS is the original
retention save program since 1986. Our newest version is ready to
help you make a difference to the bottom line and take control of
the retention issue. STOPBUSTERS offers specific retention strategies
for the no time to read, poor service, prefers other paper, cannot
afford stop reasons and other daily challenges. STOPBUSTERS winning
retention tools: The Right Touch, Two Step Customer Relations, Feature
Benefit Save, Newspaper Poster Tour, Tall Questions and the Feel,
Felt, Found Formula has everyone saving subscribers everyday. Simply
put, when you put it all together, it all adds up to retention.
Maybe your staff has been through STOPBUSTERS and they are actively
using the save techniques. Now there's a whole new level of learning
that covers a complete review of the Stopbusters information, then
adds several new dimensions and that's Stopbusters Plus, the Extra
Dimension to Retention. Explore Customer Connections, Team Building,
From Now To Wow and Stopbusters Refresher to boost overall performance.
These advanced customer service concepts open new customer relations
opportunities that keep customers from canceling their subscriptions.
Stopbusters Plus is one empowering system to improve retention.
CIRCULATION TELEMARKETING SALES
One of today's challenges is getting new subscribers. People are
busy, they get many telephone sales calls and have many reasons
why not to subscribe to the newspaper. What we say and how we say
it can make a difference to your new subscriber sales. Our philosophy
is to engage the customer early in the conversation, ask not tell,
and educate them to the value of the newspaper. If you want a consultative
sales process instead of I have a deal for you today
-- this program is for you.
Circulation Telemarketing Sales includes selling skills, and more
importantly specific tools and techniques to answer the no time
to read, prefers other paper, past poor service problems, cannot
afford, get the news at work responses. This program increases circulation
and quality orders, gains better customer relations, increases productivity,
improves team environment, plus reduces turnover.
INTEGRITY SELLING® FOR DEALER SALES
Single copy and district managers who are making your dealer
sales often are not trained sales representatives. Generally they
have moved up the ranks mostly managing districts and single copy.
Now these managers are responsible for calling on businesses, making
presentations and selling the value of including the daily newspaper
in their product line. How can you easily turn these non-typical
sales people into exceptional sales representatives? INTEGRITY SELLING®is
INTEGRITY SELLING® is a customer-needs focused strategy
that generates sales immediately. Participants learn a simple, six-step
system of selling that gets results. This value focused, integrity-based
sales process builds, identifies and develops the customer's needs.
Buyers feel the person selling to them is not just interested in
selling their product, but truly interested in understanding and
fulfilling their needs. Buyers have more confidence and are more
willing to make long-term business commitments. This exciting process
is for people of all experience levels.
Want to see a difference in the very next call? It can happen.
Each customer service representative receives a personal coaching
session with our customer service specialist. Our coaches have extensive
sales and customer experience bringing valuable insight and coaching
to each personalized session. Prior to our on-site visit each customer
service representative records 30-60 minutes of telephone time.
This way we get a variety of different kinds of call situations.
The Coach listens to the recordings prior to the visit and identifies
each persons strengths and weaknesses - primarily listening for
missed opportunities. At the on-site visit, each representative
gets a private one hour one-on-one personal coaching session. Together
they listen to a variety of the calls and jointly work on immediate
skills sets to improve the customer contacts. Each person gets their
own action plan with specific tools, techniques and tips to make
a difference on their very next call. Feedback like this, on the
spot, is valuable to the customer service representative for upgrading
their customer service skills.
highly interactive 9 module program teaches effective communication
skills, problem solving techniques and quality customer satisfaction.
Establish and adopt a customer satisfaction philosophy that provides
the excellent service customers demand and expect.
By identifying internal and external customers a new understanding
of teamwork emerges. Exercises on attitudes, values, motives, and
the communication process along with How Did I Do?, I Caught Myself,
and I Caught You cards keeps the information top of mind as part
of all daily actions. Excellent customer service equates to more
satisfied customers. Be customer service leaders in today's business
BREAK THRU SERVICE
BREAK THRU: FROM NOW TO WOW!
It's one thing to say, "Let's be customer driven." It's
another thing for the staff to understand what that means, why it's
important, and exactly what they can and should do to make that
happen. Break Thru: From Now to Wow! examines change and it's impact
on service strategies, provides an understanding of why businesses
must constantly adapt, and introduces the WOW experience to improve
the level of service from ordinary to outrageous. Watch the staff
embrace customer service and experience Break Thru opportunities
BREAK THRU: CUSTOMER CONNECTIONS
Have you noticed that customers are different? They think, act,
make decisions, and react under pressure differently. One approach
just doesn't do it. Learn the four unique personality styles, how
to identify them and the best communication's strategy for each
style. Figure out your style and take a look at people who you communicate
well with and ones you don't using the DISC© system. We'll quickly
learn how to go out tomorrow and turn each customer contact around.
Break Thru Service series gets your staff thinking, working and
contributing as a customer driven organization.
BREAK THRU: THE RIGHT TOUCH
It's the details that count. Making that first and lasting impression
makes a difference. When customers feel good about their conversations,
interactions and contacts with your organization, they will remain
as loyal customers, readers and subscribers. Additionally, they
are your champions in the community. Learn telephone tips and techniques
to improve customer relations from answering the phone, concluding
the call and everything in between. Even voice mail can have the
right touch. Let's increase customer satisfaction to everyone with
The Right Touch every time.
BREAK THRU: LISTENING
"I know that you believe you understand what you think I said,
but I'm not sure you realize that what you heard was not what I
meant." Unknown Listening is a mental act that we take for
granted. When looked at closer we can see and hear the difference
between Not Listening, Bad Listening and Great Listening. Once we
recognize listening barriers and apply the 6 rules to Break Thru
Listening, we'll enhance our customer communications and exceed
our customer's expectations.
BREAK THRU: STRESS UNDER CONTROL
Some days are better than others, however, we all encounter a little
stress in our lives. Rather than ignoring it or just saying "I'm
stressed out", let's be proactive. Recognizing stress, learning
some tools to reduce stress provides us with a framework for long
term job stress management. Find yourself taking your stress temperature
with a Tensometer, laughing instead of fuming and going on a two
minute vacation. Let's not let stress get to us, rather let's get
our Stress Under Control.