Want to give added value to your advertisers and potential advertisers? Sponsor a seminar just for them. This could be offered for free or a small fee. It could even be a new revenue source. Let us help you customize the right seminar for your advertisers.


PROMOTING YOUR BUSINESS AND MAKING SENSE
OF WHAT YOU HEAR FROM ADVERTISING SALES PEOPLE
Advertisers need to know how to best promote their business whether it be print, radio, cable, tv or direct mail. It's important to make an intelligent decision about where to advertise. In one short session provide them the information to make the right decision on their media selection. Help them to compare apples to apples, find out what really matters in buying advertising - beyond price,and what questions to ask advertising salespeople. At the end of the session they always see the value of newspaper advertising!


MENTAL PEANUT BUTTER™
POSITIONING THAT STICKS TO THE ROOF OF YOUR BRAIN
Every client wants to solidify its position in the mind of its consumer. Imagine creating a catch phrase that is so memorable, it's like Mental Peanut Butter™ that sticks to the roof of the brain. Who can forget “Just Do It,” “Got Milk?” or the frogs saying, “Bud-weis-er.”


Now in one dynamic session advertisers can learn one of the most important aspects of branding: powerful positioning. With 16 sure-proof techniques they will create headlines, taglines and much more to brand their business. Of course they’ll want to advertise their creations right away with your publication!


MANAGING GOAL ACHIEVEMENT®
In today's ever changing business world it is important to be open minded, willing to try new ideas and create new ways of doing business. To be more productive people need to know how to motivate themselves, get more done and set the right goals for accomplishment.

By bringing the important dimensions of Goal Clarity, View of Possibilities, Values, Achievement Drive and Supportive Environment into alignment, old blockages fall away and new goals are reached. The result, life changing experiences: people get more out of life personally and professionally.

This program is a 9 week series. Advertisers meet weekly. Relationships develop at a different level and business grows. There are ways to sponsor this with some of your financial clients and chamber of commerce's.



THE CUSTOMER®
Customer Service is important to the success of our advertisers business. If their employees provide an exceptional level of service...customers will keep coming back and spread the word. THE CUSTOMER® helps participants adopt a customer satisfaction philosophy that provides the excellent service customers demand and expect. With the special How Did I Do?, I Caught Myself, and I Caught You cards the results are measured immediately.

This program is a 9 week series. Advertisers meet weekly. Relationships develop at a different level and business grows. There are ways to sponsor this with some of your financial clients and chamber of commerce's. Help advertisers be customer service leaders in today’s business marketplace.


INTEGRITY SELLING®
Advertising brings the customers in the door and gets the phone ringing.
What the advertiser does at that point makes or breaks the sale.

Integrity Selling’s 6 step consultative approach increases sales, improves productivity, and enhances customer relations. It gets results immediately. Advertisers can measure the sales increases and thank you again and again for introducing them to increased revenues.

This program is a 8 week series. Advertisers meet weekly. Relationships develop at a different level and business grows. There are ways to sponsor this with some of your financial clients and chamber of commerce's. Help advertisers out-sell, out-service, and out-think their competitors.